Permanent Colour

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About Permanent Colour
Our Permanent Colour range brings the expertise of professional salons directly to your home, offering a wide selection of long-lasting hair dyes in every shade from natural blacks and browns to fiery reds and platinum blondes. Each product is crafted with advanced colour technology that penetrates the hair shaft for true-to-tone results that won't wash out, even after multiple shampoos. Infused with argan oil, keratin, and vitamin E, these dyes not only colour but also repair and hydrate, minimising damage often associated with permanent colouring.

Ideal for full coverage of grey hairs or complete makeovers, they're suitable for all hair types – fine, thick, curly, or straight. Application is straightforward with included gloves, brushes, and pre-mixed developers, taking just 30-45 minutes for salon-fresh results. Customers love pairing our dyes with complementary health and beauty essentials like deep conditioners for extra shine.

Sourced from trusted international brands, every Permanent Colour product undergoes rigorous testing for safety and efficacy, free from harsh ammonia where possible. Storage is simple – keep in a cool, dry place away from sunlight to maintain potency. Elevate your hair game with colours that stay true, longer.
Frequently Asked Questions
How long does permanent hair colour last?

Permanent hair colour typically lasts 6-8 weeks, depending on hair type, washing frequency, and aftercare. It fades gradually from the roots as new hair grows, allowing for natural touch-ups.

Is permanent colour safe for damaged hair?

Yes, our formulas include nourishing ingredients like argan oil and keratin to minimise damage. Always perform a strand test first, and follow with a deep conditioner for best results.

Do I need a developer for permanent colour?

Most kits include a developer cream or peroxide, essential for opening the hair cuticle to deposit colour permanently. Check product instructions for the correct strength.

Can I colour my hair at home with these products?

Absolutely – each kit provides step-by-step guides, tools, and precise mixing ratios for foolproof results rivaling salon treatments.

How do I store unused permanent colour products?

Store in a cool, dry cupboard away from direct sunlight and humidity to preserve the formula's effectiveness until use.