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About E45
These products excel in managing conditions like eczema, psoriasis, and everyday dry skin, backed by clinical testing and NHS recommendations. Parents appreciate the Baby E45 range, gentle enough for newborns with added protection against nappy rash. Use cases abound: apply cream post-bath for intense hydration, lotion after showering for all-day softness, or bath oil for soothing soaks that calm irritated skin.
Sourced directly for our international food and grocery store, E45 maintains the high quality UK customers expect—paraben-free, hypoallergenic, and developed by experts. Stock up on bundles for value, and pair with sunny weather essentials or winter dry-skin kits. Whether combating central heating woes or outdoor exposure, E45 delivers reliable results without harsh chemicals.
Frequently Asked Questions
Is E45 suitable for sensitive skin?
Yes, E45 products are dermatologically tested and formulated without colours, fragrance, or preservatives, making them ideal for sensitive and eczema-prone skin. They're recommended by doctors and safe for babies over one month.
How often should I apply E45 Cream?
Apply E45 Cream liberally to clean, dry skin as often as needed, typically 2-3 times daily or after bathing. For best results, use it consistently to maintain the skin's natural barrier.
Can E45 be used on the face?
Absolutely, E45 Lotion is particularly suitable for facial use due to its lighter texture. Always patch test first if you have very sensitive skin.
What's the difference between E45 Cream and Lotion?
The Cream is thicker and more occlusive for severe dryness, while the Lotion is lighter and faster-absorbing for everyday moisturising. Both provide long-lasting hydration.
Are E45 products available for babies?
Yes, E45 Baby products like wash and emollient bath oil are gentle for delicate skin, helping prevent dryness and irritation from birth (consult a doctor for newborns).
